You Don't Always Get What You Want…

“but if you try sometimes, you’ll find you get what you need” (Mick Jagger, Rolling Stones, Let It Bleed, 1969) YouTube The song definitely dates me, and what it says is a little sarcastic when it comes to digital marketing. BUT… in this case the sarcasm is actually true. There are two views here, the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

When Everything Moves Fast: Velocity

One of the hardest and most frustrating feeling today is speed of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply moving faster all the time. The mobile device has changed how quickly we see personal communication. Social media has changed how we network…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…

Opinion: Keep Your Cool Humility

Something we don’t talk and write about much: personal pride when we face difficult situations. A situation that still puzzles me is a startup with a good idea and strong funding. The product is a hardware communication niche device. But they’re digital marketing was weak. The CEO (call him David) decided to bring in an…

How to build a startup brand in Social Media? (from zero)

Today’s digital marketing and business development landscape are changing product introduction. It is also very useful in engaging early adopters. Unlike traditional virtual digital marketing, this area is actually used by salespeople. Essentially becoming the sales sourcing technique. A content strategy: Social media content is similar to long-form content (blogs, site pages, marketing collateral) but…

Your First Marketing Stack

Doing anything for the first time is hard. To some people getting started is the hardest step in anything. This makes designing and thinking about a marketing stack hard. If this is the case with you, my advice is to simply get started. What we come to call the Nike solution (Just do it!).  If…

Marketing Before a Product?

Many startups wait to market only after they have a product to sell. Or at least ready to demonstrate an MVP (Minimum Viable Product, prototype). Yet there is marketing work to be done before a product is ready to sell. Some products have long selling cycles, this is especially true in large enterprise products (government,…

Full-Stack Startup Benefits

Are you building a company? or just designing another digital product? Have you seen strong professional digital marketing working on your product? What kind of results will digital marketing deliver? How do you interact and work with digital marketers? Can you learn from existing marketers and try to do what they are doing? How will…

Dealing With Difficult People (or Situations)

While we are pushing hard on learning new skills and doing new things and trying somehow to make a living at it, we are still interacting with people. On today’s social media landscape you can see examples which are what we have been seeing for the last twenty years. Influencers gaining more followers in hours…