Time as Parameter

Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and…

Full-Stack Marketing for CxOs #3

The last two articles on Full-Stack Marketing for CxOs covered specialist roles, slow adoption (#1) and starting, expectation, people impact (#2)*. This, the third topic, is how to direct a Full-Stack Marketing plan, business sector research or business goals (i.e. sales targets). Although digital marketers take initiative and deliver results, executive management usually defines goals,…

Full-Stack Marketing for CxOs #2

Digital marketing is changing fundamental business practices. Yet perception of these changes is not always accurate. The digital communication era clearly shows how participation and success in digital communication is a critical success factor. But do CxOs really grasp key factors in digital business? Clear understanding of starting efforts (writing, publishing, networking, the work itself),…

Full-Stack Marketing for CxOs #1

Pressure on CxOs to motivate workers, manage growth and deliver superior results is stressful. We all know the other side of stress that come with innovation: opportunity. This makes any new digital marketing developments attractive. With every new development in digital marketing, CxOs want to understand and leverage this ability quickly.

Why Do We Have Full-Stack Marketing?

The first question you should ask and answer to yourself is “why do we need full-stack marketing?” — Understanding “the why” will start you thinking how full-stack is useful to your situation. Starting with the idea of “Full-Stack solution” (see definition at Wikipedia) “… is a set of software subsystems or components needed to create…

Full-Stack: Not Just Integration

In today’s fast moving digital landscape, terms (words, descriptions) are borrowed, invented and used erroneously. Different views of our new world and different reality from each point of view, are the culprit. The term full-stack came from internet application programming (W3C definition). You can pick your own technical definition of full-stack programming (or developer) and…

Sad Facts? Sometimes Critical!

The sarcastic joke: “If you have been in a poker game for a while, and you still don’t know who the patsy is, you’re the patsy.” comes to mind in today’s digital marketing world. (used by Warren Buffet in his 1988 letter to investors) — if you are not the “patsy”, you probably know it…

Fast & Furious

Marketers using internet tools are “stacking up” or “integrating” their processes. Essentially connecting content, advertising, social media, automation, CRM and analytics together. Integration is not new, it goes back to early Google AdWords and Analytics use (AdWords 2000, Analytics 2005) in blogging. Yet the term “full-stack” is a recent one (2012, Growth Hackers ~ 2015,…

The Journey Begins

Thanks for joining me! This blog started as an extension to my other blogs in digital marketing and technology promotion (B2B) – so if you see some non-full-stack marketing posts, don’t be alarmed (below with Jerry L., long time blogging friend). Good company in a journey makes the way seem shorter. Izaak Walton