Time as Parameter


Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and you) to publish a 20 post blog?” “how long will it take us to build a 5,000 contact (follower) social media account?” this makes time & timing (when an item is ready to use) a parameter in a Full-Stack Marketer’s toolbox. (and knowledge base) If you have blog writing and publishing experience in your background you can estimate twenty articles by writing 2 or 3 with a new client (new topic, product or technology). If you do not have experience with your current situation, you can use what you have done and see how it applies. Whichever way you go, time parameters are critical for management (they are also critical to estimate cost and final timing: “when do I have to start if I am doing a product release in February?”)

Starting A Positive Trend

Starting out is one of the hardest steps in Full-Stack Marketing. Even a blog which can take days to publish with available material, seems to be hard for most people (and organizations). There are countless examples of blogs starting out with a few articles published once a month. Usually attributed to the CEO or the VP or product (or even marketing). Or an engineer explaining a sales feature in the product’s technology. Then stopping for no particular reason. Did the writer get busy? or tired of writing? or did he run out of topics? or things to say about his subject matter?  Probably none of these and some of them. We all lose attention and run out of energy. We all need to create new ideas all the time. So what is the secret of the successful ones? Mostly they like to write and tell something about their subject matter. Mostly they were somewhat successful when they started (that is a hard one to imitate). Mostly they are being pushed or pulled by something external: the product is working and selling, the market is active and gets attention, they are gradually growing personally with the work. If you can imitate the successful ones you may have found a formula that works for you. But as Yogi Berra once said:

if you can’t imitate him, don’t copy him” Yogi Berra

seems true for Full-Stack Marketing as much as in baseball, thanks Yogi for the inspirational words…

Keep At it Even When the Going is Hard…

or boring, or not that personally rewarding…    I use to get questions like “why are they still at it after all the years when it’s not as exciting as it was in the 1990s?” — then I didn’t know what to say. Except got back to the list in the last paragraph: pick a topic (or subject) you really like…   keep growing personally and professionally…   refresh yourself and your work all the time…  try new approaches and techniques (formats, tools, styles)…   always keep up your interest in your field and your work…   read and engage in conversations…    simply stay fresh and energetic…

But that’s not just advice for Digital Marketers, that’s an advice for life. If you are 50 to 60 or even 80 how do you start that next job? that next project? that new format? how do you learn a new skill? How do you go from static content to dynamic? How do you learn programming after years of pushing buttons with a mouse? all these standard questions and approaches are totally useful in our work. No matter how we got started we all need to keep on going and enjoying our work every day.

What top 10 Key Points are True for Me (or You)?

If you are still reading and this is making sense to you, now comes another useful observation. If your work is going well and you have somehow got started in Full-Stack Marketing out of a specialty profession (PPC, SEO, Content, Social) what are the highlights in your work? The top topics will keep you informed, learning and moving forward. Is it your personal skills? Is it the technology and gadgets? Is it the overall success? Do you need constantly (gradually) increasing results? (analytic progress) Are you driven by a new challenge? A higher peak to climb? or are you happy in your groove just moving forward at your own pace? Are you happy to master one skill at the time, and then show your progress with the quality results that you can show?

The next big thing for you can be one of the top ten key points. Simply make it a priority and get on with the work. If you are pulled by something new, make a few key points new topics to learn. Or practice skills which you have not mastered yet. Everyone can use a top ten list in their work and their profession.

Now back to the time subject. Can you put a time component (or parameter) in each of the topics in this article? Can you plan and put time estimate on compiling and using a personal or professional top ten list? Is it useful in showing your skill set? How long did it take you to master your top ten skills? Is it useful in getting attention to your work and industry influence? We can all benefit with taking time into account. How long it took to complete a task? How long it took to achieve a milestone? What is our time worth to ourselves and to our customers? (or our company)

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