Corona Virus and Content

We are just getting into the global fears of the Corona Virus panic. It’s early March 2020 and airlines are feeling the impact of travel restrictions. In the technology marketing world, travel restrictions for trade shows and customer visits are a showstopper. Some companies, especially early in the sales cycle (when a product is new)…

Explore: My Digital Landscape

Today’s digital landscape covers the whole globe. It also covers almost everything we do (in the west) and almost everything we consume (globally). This vastness gives us the ability to explore. Unfortunately, there are no real maps of all the information. Every market sector and product category have their own content and networks. Also, due…

When Everything Becomes Bigger: Volume

One of the hardest and most frustrating feeling today is volume of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply growing beyond our ability to handle. This is because most of us are still operating with old techniques and skills. We can’t handle…

KPI Fever: What to Measure

Digital marketing is full of measurable parameters. The term KPI (Key Performance Indicator) is used today to describe the one parameter which will make a difference. Essentially improve one measurable factor and the overall result will be wonderful. Each of us wants to find the one factor which will make the overall great result. Yet…

Technichian Friction with Design

There is a strong emphasis of technology in almost every business today. If you are not using technology, you are “digital transforming”, essentially you want to be “digital”. This makes the technology manager (and worker) essentially the strong man. Western culture tells us to follow men who present a strong personality. Yet technologists, especially the…

You Don’t Always Get What You Want…

“but if you try sometimes, you’ll find you get what you need” (Mick Jagger, Rolling Stones, Let It Bleed, 1969) YouTube The song definitely dates me, and what it says is a little sarcastic when it comes to digital marketing. BUT… in this case the sarcasm is actually true. There are two views here, the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

When Everything Moves Fast: Velocity

One of the hardest and most frustrating feeling today is speed of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply moving faster all the time. The mobile device has changed how quickly we see personal communication. Social media has changed how we network…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…

Opinion: Keep Your Cool Humility

Something we don’t talk and write about much: personal pride when we face difficult situations. A situation that still puzzles me is a startup with a good idea and strong funding. The product is a hardware communication niche device. But they’re digital marketing was weak. The CEO (call him David) decided to bring in an…