You Don't Always Get What You Want…

“but if you try sometimes, you’ll find you get what you need” (Mick Jagger, Rolling Stones, Let It Bleed, 1969) YouTube The song definitely dates me, and what it says is a little sarcastic when it comes to digital marketing. BUT… in this case the sarcasm is actually true. There are two views here, the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…

Opinion: Keep Your Cool Humility

Something we don’t talk and write about much: personal pride when we face difficult situations. A situation that still puzzles me is a startup with a good idea and strong funding. The product is a hardware communication niche device. But they’re digital marketing was weak. The CEO (call him David) decided to bring in an…

How to build a startup brand in Social Media? (from zero)

Today‚Äôs digital marketing and business development landscape are changing product introduction. It is also very useful in engaging early adopters. Unlike traditional virtual digital marketing, this area is actually used by salespeople. Essentially becoming the sales sourcing technique. A content strategy: Social media content is similar to long-form content (blogs, site pages, marketing collateral) but…

Full-Stack Startup Benefits

Are you building a company? or just designing another digital product? Have you seen strong professional digital marketing working on your product? What kind of results will digital marketing deliver? How do you interact and work with digital marketers? Can you learn from existing marketers and try to do what they are doing? How will…

Time as Parameter

Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and…

Full-Stack Marketing for CxOs #3

The last two articles on Full-Stack Marketing for CxOs covered specialist roles, slow adoption (#1) and starting, expectation, people impact (#2)*. This, the third topic, is how to direct a Full-Stack Marketing plan, business sector research or business goals (i.e. sales targets). Although digital marketers take initiative and deliver results, executive management usually defines goals,…

Full-Stack Marketing for CxOs #2

Digital marketing is changing fundamental business practices. Yet perception of these changes is not always accurate. The digital communication era clearly shows how participation and success in digital communication is a critical success factor. But do CxOs really grasp key factors in digital business? Clear understanding of starting efforts (writing, publishing, networking, the work itself),…

Full-Stack Marketing for CxOs #1

Pressure on CxOs to motivate workers, manage growth and deliver superior results is stressful. We all know the other side of stress that come with innovation: opportunity. This makes any new digital marketing developments attractive. With every new development in digital marketing, CxOs want to understand and leverage this ability quickly.