Corona Virus and Content

We are just getting into the global fears of the Corona Virus panic. It’s early March 2020 and airlines are feeling the impact of travel restrictions. In the technology marketing world, travel restrictions for trade shows and customer visits are a showstopper. Some companies, especially early in the sales cycle (when a product is new)…

Explore: My Digital Landscape

Today’s digital landscape covers the whole globe. It also covers almost everything we do (in the west) and almost everything we consume (globally). This vastness gives us the ability to explore. Unfortunately, there are no real maps of all the information. Every market sector and product category have their own content and networks. Also, due…

KPI Fever: What to Measure

Digital marketing is full of measurable parameters. The term KPI (Key Performance Indicator) is used today to describe the one parameter which will make a difference. Essentially improve one measurable factor and the overall result will be wonderful. Each of us wants to find the one factor which will make the overall great result. Yet…

You Don’t Always Get What You Want…

“but if you try sometimes, you’ll find you get what you need” (Mick Jagger, Rolling Stones, Let It Bleed, 1969) YouTube The song definitely dates me, and what it says is a little sarcastic when it comes to digital marketing. BUT… in this case the sarcasm is actually true. There are two views here, the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…

Opinion: Keep Your Cool Humility

Something we don’t talk and write about much: personal pride when we face difficult situations. A situation that still puzzles me is a startup with a good idea and strong funding. The product is a hardware communication niche device. But they’re digital marketing was weak. The CEO (call him David) decided to bring in an…

How to build a startup brand in Social Media? (from zero)

Today‚Äôs digital marketing and business development landscape are changing product introduction. It is also very useful in engaging early adopters. Unlike traditional virtual digital marketing, this area is actually used by salespeople. Essentially becoming the sales sourcing technique. A content strategy: Social media content is similar to long-form content (blogs, site pages, marketing collateral) but…

Full-Stack Startup Benefits

Are you building a company? or just designing another digital product? Have you seen strong professional digital marketing working on your product? What kind of results will digital marketing deliver? How do you interact and work with digital marketers? Can you learn from existing marketers and try to do what they are doing? How will…

Time as Parameter

Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and…