Full-Stack Marketing for CxOs #3

The last two articles on Full-Stack Marketing for CxOs covered specialist roles, slow adoption (#1) and starting, expectation, people impact (#2)*. This, the third topic, is how to direct a Full-Stack Marketing plan, business sector research or business goals (i.e. sales targets). Although digital marketers take initiative and deliver results, executive management usually defines goals,…

Full-Stack Marketing for CxOs #2

Digital marketing is changing fundamental business practices. Yet perception of these changes is not always accurate. The digital communication era clearly shows how participation and success in digital communication is a critical success factor. But do CxOs really grasp key factors in digital business? Clear understanding of starting efforts (writing, publishing, networking, the work itself),…

Full-Stack Marketing for CxOs #1

Pressure on CxOs to motivate workers, manage growth and deliver superior results is stressful. We all know the other side of stress that come with innovation: opportunity. This makes any new digital marketing developments attractive. With every new development in digital marketing, CxOs want to understand and leverage this ability quickly.