When Everything Becomes Bigger: Volume

One of the hardest and most frustrating feeling today is volume of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply growing beyond our ability to handle. This is because most of us are still operating with old techniques and skills. We can’t handle…

Technichian Friction with Design

There is a strong emphasis of technology in almost every business today. If you are not using technology, you are “digital transforming”, essentially you want to be “digital”. This makes the technology manager (and worker) essentially the strong man. Western culture tells us to follow men who present a strong personality. Yet technologists, especially the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…

Opinion: Keep Your Cool Humility

Something we don’t talk and write about much: personal pride when we face difficult situations. A situation that still puzzles me is a startup with a good idea and strong funding. The product is a hardware communication niche device. But they’re digital marketing was weak. The CEO (call him David) decided to bring in an…