When Everything Moves Fast: Velocity

One of the hardest and most frustrating feeling today is speed of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply moving faster all the time. The mobile device has changed how quickly we see personal communication. Social media has changed how we network…

Your First Marketing Stack

Doing anything for the first time is hard. To some people getting started is the hardest step in anything. This makes designing and thinking about a marketing stack hard. If this is the case with you, my advice is to simply get started. What we come to call the Nike solution (Just do it!).  If…

Marketing Before a Product?

Many startups wait to market only after they have a product to sell. Or at least ready to demonstrate an MVP (Minimum Viable Product, prototype). Yet there is marketing work to be done before a product is ready to sell. Some products have long selling cycles, this is especially true in large enterprise products (government,…

Full-Stack Startup Benefits

Are you building a company? or just designing another digital product? Have you seen strong professional digital marketing working on your product? What kind of results will digital marketing deliver? How do you interact and work with digital marketers? Can you learn from existing marketers and try to do what they are doing? How will…

Dealing With Difficult People (or Situations)

While we are pushing hard on learning new skills and doing new things and trying somehow to make a living at it, we are still interacting with people. On today’s social media landscape you can see examples which are what we have been seeing for the last twenty years. Influencers gaining more followers in hours…

Time as Parameter

Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and…

Full-Stack Marketing for CxOs #3

The last two articles on Full-Stack Marketing for CxOs covered specialist roles, slow adoption (#1) and starting, expectation, people impact (#2)*. This, the third topic, is how to direct a Full-Stack Marketing plan, business sector research or business goals (i.e. sales targets). Although digital marketers take initiative and deliver results, executive management usually defines goals,…

Full-Stack Marketing for CxOs #2

Digital marketing is changing fundamental business practices. Yet perception of these changes is not always accurate. The digital communication era clearly shows how participation and success in digital communication is a critical success factor. But do CxOs really grasp key factors in digital business? Clear understanding of starting efforts (writing, publishing, networking, the work itself),…

Full-Stack Marketing for CxOs #1

Pressure on CxOs to motivate workers, manage growth and deliver superior results is stressful. We all know the other side of stress that come with innovation: opportunity. This makes any new digital marketing developments attractive. With every new development in digital marketing, CxOs want to understand and leverage this ability quickly.

Why Do We Have Full-Stack Marketing?

The first question you should ask and answer to yourself is “why do we need full-stack marketing?” — Understanding “the why” will start you thinking how full-stack is useful to your situation. Starting with the idea of “Full-Stack solution” (see definition at Wikipedia) “… is a set of software subsystems or components needed to create…