When Everything Moves Fast: Velocity

One of the hardest and most frustrating feeling today is speed of change. Not just the internet work but how it influences everything else. The way we communicate in business is simply moving faster all the time. The mobile device has changed how quickly we see personal communication. Social media has changed how we network…

Dealing With Difficult People (or Situations)

While we are pushing hard on learning new skills and doing new things and trying somehow to make a living at it, we are still interacting with people. On today’s social media landscape you can see examples which are what we have been seeing for the last twenty years. Influencers gaining more followers in hours…

Full-Stack Marketing for CxOs #3

The last two articles on Full-Stack Marketing for CxOs covered specialist roles, slow adoption (#1) and starting, expectation, people impact (#2)*. This, the third topic, is how to direct a Full-Stack Marketing plan, business sector research or business goals (i.e. sales targets). Although digital marketers take initiative and deliver results, executive management usually defines goals,…

Full-Stack Marketing for CxOs #2

Digital marketing is changing fundamental business practices. Yet perception of these changes is not always accurate. The digital communication era clearly shows how participation and success in digital communication is a critical success factor. But do CxOs really grasp key factors in digital business? Clear understanding of starting efforts (writing, publishing, networking, the work itself),…

Full-Stack Marketing for CxOs #1

Pressure on CxOs to motivate workers, manage growth and deliver superior results is stressful. We all know the other side of stress that come with innovation: opportunity. This makes any new digital marketing developments attractive. With every new development in digital marketing, CxOs want to understand and leverage this ability quickly.

Full-Stack: Not Just Integration

In today’s fast moving digital landscape, terms (words, descriptions) are borrowed, invented and used erroneously. Different views of our new world and different reality from each point of view, are the culprit. The term full-stack came from internet application programming (W3C definition). You can pick your own technical definition of full-stack programming (or developer) and…

Fast & Furious

Marketers using internet tools are “stacking up” or “integrating” their processes. Essentially connecting content, advertising, social media, automation, CRM and analytics together. Integration is not new, it goes back to early Google AdWords and Analytics use (AdWords 2000, Analytics 2005) in blogging. Yet the term “full-stack” is a recent one (2012, Growth Hackers ~ 2015,…