Full-Stack Startup Benefits

Are you building a company? or just designing another digital product? Have you seen strong professional digital marketing working on your product? What kind of results will digital marketing deliver? How do you interact and work with digital marketers? Can you learn from existing marketers and try to do what they are doing? How will…

Dealing With Difficult People (or Situations)

While we are pushing hard on learning new skills and doing new things and trying somehow to make a living at it, we are still interacting with people. On today’s social media landscape you can see examples which are what we have been seeing for the last twenty years. Influencers gaining more followers in hours…

Why Do We Have Full-Stack Marketing?

The first question you should ask and answer to yourself is “why do we need full-stack marketing?” — Understanding “the why” will start you thinking how full-stack is useful to your situation. Starting with the idea of “Full-Stack solution” (see definition at Wikipedia) “… is a set of software subsystems or components needed to create…

Full-Stack: Not Just Integration

In today’s fast moving digital landscape, terms (words, descriptions) are borrowed, invented and used erroneously. Different views of our new world and different reality from each point of view, are the culprit. The term full-stack came from internet application programming (W3C definition). You can pick your own technical definition of full-stack programming (or developer) and…

Sad Facts? Sometimes Critical!

The sarcastic joke: “If you have been in a poker game for a while, and you still don’t know who the patsy is, you’re the patsy.” comes to mind in today’s digital marketing world. (used by Warren Buffet in his 1988 letter to investors) — if you are not the “patsy”, you probably know it…

Fast & Furious

Marketers using internet tools are “stacking up” or “integrating” their processes. Essentially connecting content, advertising, social media, automation, CRM and analytics together. Integration is not new, it goes back to early Google AdWords and Analytics use (AdWords 2000, Analytics 2005) in blogging. Yet the term “full-stack” is a recent one (2012, Growth Hackers ~ 2015,…