Technichian Friction with Design

There is a strong emphasis of technology in almost every business today. If you are not using technology, you are “digital transforming”, essentially you want to be “digital”. This makes the technology manager (and worker) essentially the strong man. Western culture tells us to follow men who present a strong personality. Yet technologists, especially the…

What CxOs Want to Know?

When you interview or hire a digital marketer what should you ask? What will help a digital marketer? Should you just ask for “more clicks” or “steady flow of leads”? Should you ask for content or great looking site? or do you want to be a “social media influencer”?  or do you want to have…

Landing Page Conversion Crash

We sometimes don’t notice changes, at least not until our results completely crash. In the older digital marketing sub-sectors like building funnels and optimizing landing pages, there are still new changes daily. Essentially what was true twenty years ago is not true today. Even what worked two years ago may change suddenly. Recently I saw…