Corona Virus and Content

We are just getting into the global fears of the Corona Virus panic. It’s early March 2020 and airlines are feeling the impact of travel restrictions. In the technology marketing world, travel restrictions for trade shows and customer visits are a showstopper. Some companies, especially early in the sales cycle (when a product is new)…

Explore: My Digital Landscape

Today’s digital landscape covers the whole globe. It also covers almost everything we do (in the west) and almost everything we consume (globally). This vastness gives us the ability to explore. Unfortunately, there are no real maps of all the information. Every market sector and product category have their own content and networks. Also, due…

KPI Fever: What to Measure

Digital marketing is full of measurable parameters. The term KPI (Key Performance Indicator) is used today to describe the one parameter which will make a difference. Essentially improve one measurable factor and the overall result will be wonderful. Each of us wants to find the one factor which will make the overall great result. Yet…

You Don’t Always Get What You Want…

“but if you try sometimes, you’ll find you get what you need” (Mick Jagger, Rolling Stones, Let It Bleed, 1969) YouTube The song definitely dates me, and what it says is a little sarcastic when it comes to digital marketing. BUT… in this case the sarcasm is actually true. There are two views here, the…

How to build a startup brand in Social Media? (from zero)

Today’s digital marketing and business development landscape are changing product introduction. It is also very useful in engaging early adopters. Unlike traditional virtual digital marketing, this area is actually used by salespeople. Essentially becoming the sales sourcing technique. A content strategy: Social media content is similar to long-form content (blogs, site pages, marketing collateral) but…

Your First Marketing Stack

Doing anything for the first time is hard. To some people getting started is the hardest step in anything. This makes designing and thinking about a marketing stack hard. If this is the case with you, my advice is to simply get started. What we come to call the Nike solution (Just do it!).  If…

Marketing Before a Product?

Many startups wait to market only after they have a product to sell. Or at least ready to demonstrate an MVP (Minimum Viable Product, prototype). Yet there is marketing work to be done before a product is ready to sell. Some products have long selling cycles, this is especially true in large enterprise products (government,…

Dealing With Difficult People (or Situations)

While we are pushing hard on learning new skills and doing new things and trying somehow to make a living at it, we are still interacting with people. On today’s social media landscape you can see examples which are what we have been seeing for the last twenty years. Influencers gaining more followers in hours…

Time as Parameter

Time is Money? The saying goes back to Benjamin Franklin.  Time to complete a project or even an item in your work (writing a first draft, publishing a post) is always good to know. It’s also one of the first thing any customer (or supervisor) wants to know: “how long will it take me (and…

Why Do We Have Full-Stack Marketing?

The first question you should ask and answer to yourself is “why do we need full-stack marketing?” — Understanding “the why” will start you thinking how full-stack is useful to your situation. Starting with the idea of “Full-Stack solution” (see definition at Wikipedia) “… is a set of software subsystems or components needed to create…