Full-Stack: Not Just Integration

In today’s fast moving digital landscape, terms (words, descriptions) are borrowed, invented and used erroneously. Different views of our new world and different reality from each point of view, are the culprit. The term full-stack came from internet application programming (W3C definition). You can pick your own technical definition of full-stack programming (or developer) and…

Sad Facts? Sometimes Critical!

The sarcastic joke: “If you have been in a poker game for a while, and you still don’t know who the patsy is, you’re the patsy.” comes to mind in today’s digital marketing world. (used by Warren Buffet in his 1988 letter to investors) — if you are not the “patsy”, you probably know it…

Fast & Furious

Marketers using internet tools are “stacking up” or “integrating” their processes. Essentially connecting content, advertising, social media, automation, CRM and analytics together. Integration is not new, it goes back to early Google AdWords and Analytics use (AdWords 2000, Analytics 2005) in blogging. Yet the term “full-stack” is a recent one (2012, Growth Hackers ~ 2015,…

The Journey Begins

Thanks for joining me! This blog started as an extension to my other blogs in digital marketing and technology promotion (B2B) – so if you see some non-full-stack marketing posts, don’t be alarmed (below with Jerry L., long time blogging friend). Good company in a journey makes the way seem shorter. Izaak Walton